Different industries. Connected thinking.

These are my brands. Each focuses on a particular audience or business workflow, from AI leadership to practice operations and branded commerce.

How the portfolio fits together

Each brand takes the same idea — connected systems that people can inspect and operate — and applies it to one audience. Some deliver AI tools for front desk, communication and commerce workflows. Virtual Nurse Rx is the exception: its support is performed entirely by people.

AI strategy & leadership

Wolf Pack CEO

AI automation consulting, business systems integration and fractional AI leadership.

Wolf Pack CEO is the home of my consulting work. It focuses on custom AI ecosystems, AI employee teams and fractional AI leadership for business owners who want automation tied to how their company actually operates.

Engagements start with a strategy call and the free AI Readiness Assessment, then move into designing the workflows, connections and oversight a team needs to run the system day to day.

Who it’s for

Business owners and leadership teams planning or scaling AI in their operations.

What it does

  • Fractional AI leadership
  • Custom AI employee teams and workflows
  • Business systems integration
  • AI Readiness Assessment
Visit Wolf Pack CEO

AI business systems

Wolf Bot AI

AI tools and connected workflows for research, communication and business operations.

Wolf Bot AI organises its services around results. Each result — ads, social presence, answered calls, replied messages or search visibility — has its own team of specialist AI agents that share one underlying brain.

The approach keeps each agent focused on a single job while the shared context lets them work together across channels.

Who it’s for

Businesses that want specialised AI agents for marketing and customer communication.

What it does

  • AI ads agent
  • AI LinkedIn & social agent
  • AI voice agent for calls and booking
  • AI conversation agent across channels
  • AI SEO + PR agent
Visit Wolf Bot AI

Content & distribution

Howling Amplify

A brand focused on content amplification and marketing workflows.

Howling Amplify combines content written by people with AI-assisted optimisation and distribution. Writers produce content for social, web, audio and video in each client's brand voice.

That content is then tuned for tone and audience and distributed through Howling Amplify's amplification and syndication process, with location-based targeting available.

Who it’s for

B2B companies that need consistent content and wider distribution.

What it does

  • Handcrafted content in your brand voice
  • AI-assisted content optimisation
  • Web content amplification and syndication
  • Location-based targeting
Visit Howling Amplify

Dental practice operations

HelloDDS AI

AI front desk and patient recall tools for dental practices.

HelloDDS AI addresses missed calls, unreturned voicemails and overdue recalls in dental practices. Its AI Front Desk Employee answers calls, chats and texts around the clock and works from the practice's own playbook.

A companion Recall Program works from the patient list the practice already has to bring patients back for care.

Who it’s for

Dental practices and their front desk teams.

What it does

  • 24/7 answering for calls, chat and text
  • Booking and confirming appointments in the practice management system
  • Insurance and pricing questions using approved answers
  • Patient recall program
Visit HelloDDS AI

Medspa operations

HelloMedSpa AI

Connected websites, voice, chat, booking and marketing tools for medical spas.

HelloMedSpa AI replaces disconnected tools with one unified AI brain that handles every patient touchpoint — calls, chats, emails, texts and social messages.

Its AI Front Desk Receptionist books appointments straight into the calendar and supports post-care follow-up, so the in-person team can focus on clients in the room.

Who it’s for

Medical spas and aesthetic clinics.

What it does

  • AI front desk receptionist
  • One brain across call, chat, email, SMS and social
  • Calendar booking
  • Post-care follow-up and rebooking prompts
Visit HelloMedSpa AI

Wildlife services

Wildlife Copilot AI

AI receptionist and assistant tools designed for wildlife removal businesses.

Wildlife Copilot AI is built specifically for wildlife removal businesses. Its AI voice receptionist handles inbound calls, filters out requests the business doesn’t serve, such as dogs and cats, and explains that the company is a private, fee-based service rather than free animal control.

Web chat and a reschedule and recall program round out the system for scheduling and follow-up.

Who it’s for

Wildlife removal and wildlife management companies.

What it does

  • AI voice receptionist with call filtering
  • AI web assistant
  • Reschedule & recall program
  • Appointment scheduling
Visit Wildlife Copilot AI

Branded commerce

Brand-Shop AI

AI tools for promotional product distributors and decorators, branded stores and order workflows.

Brand-Shop AI is company store software for apparel and promotional product distributors. Every store connects to the distributor’s suppliers and decorators.

Stores can be launched three ways: an AI advisor asks discovery questions about purpose, audience, climate and budget and curates products; the distributor hand-picks products, theme and pricing; or the client builds their own store.

Who it’s for

Apparel and promotional product distributors and decorators.

What it does

  • AI-generated stores from discovery questions
  • Distributor-curated stores with pricing rules
  • Client self-build stores
  • Supplier and decorator integration
Visit Brand-Shop AI

Custom merchandise

My Swag Shop AI

Virtual swag stores, branded merchandise and on-demand fulfillment.

My Swag Shop AI creates custom online swag stores for organisations, with AI-assisted design, no inventory and no order minimums.

Once a store is live, the organisation shares the link, customers order directly and My Swag Shop handles printing, packing and shipping.

Who it’s for

Churches, schools, nonprofits and businesses.

What it does

  • Custom store built for your organisation
  • Zero inventory and zero minimums
  • Single-item and bulk ordering
  • Print, pack and ship fulfillment
Visit My Swag Shop AI

Healthcare administrative support

Virtual Nurse Rx

Human-delivered virtual administrative support for medical practices. Virtual Nurse Rx is not a medical provider and does not deliver patient care.

Virtual Nurse Rx provides 100% human-performed virtual assistant services for mental health and medical professionals. No AI does the work.

It deploys managed support teams with team lead quality assurance and backup coverage. The support is administrative only: clinical decisions always remain with the practice’s licensed providers.

Who it’s for

Solo providers and practices in mental health and medicine.

What it does

  • Human-performed administrative support
  • Managed teams with team lead QA
  • Continuity-focused backup coverage
  • Free practice assessment
Visit Virtual Nurse Rx

More from the portfolio

Howling Assistant and Howling Sites are also part of my brand portfolio. Their websites are not currently available, so they are not linked here.

For questions about any of these brands, contact me directly, or read my articles on practical AI.

Let’s talk about the work.

A business challenge, a collaboration or a conversation about practical AI.

Contact William